The 27th Hong Kong Autumn International Lighting Fair is a treasure trove of market insights for Jiangxi Heli Lighting, allowing the company to stay ahead of global trends and adapt its product strategy accordingly. By engaging with buyers, industry experts, and competitors from around the world, Heli Lighting’s team has identified three key trends shaping the global lighting market: the rise of open-protocol smart lighting, the growing demand for healthcare and wellness-focused products, and the shift toward off-grid outdoor new energy solutions. “The Hong Kong Fair is a window into the global market. It allows us to see what buyers are looking for, what our competitors are offering, and where the industry is heading,” said the company’s marketing director. For example, discussions with European buyers highlighted the increasing importance of sustainability credentials, such as recycled materials and carbon-neutral production, which Heli Lighting plans to incorporate into its future product development. Similarly, feedback from Asian buyers emphasized the need for more compact and aesthetically pleasing smart lighting products, leading the company to refine its design approach. These insights will help Heli Lighting prioritize R&D, marketing, and production efforts, ensuring that its products remain relevant and competitive in the global market. The fair’s role as a trend-setting event has proven invaluable for Heli Lighting’s long-term success.
