In the bustling crowds of the 27th Hong Kong Autumn International Lighting Fair, Jiangxi Heli Lighting’s offline Matter smart lighting system has emerged as a standout hit, drawing crowds of curious buyers eager to experience its innovative features. The fair’s exhibition halls were packed with attendees, with shoulder-to-shoulder crowds navigating between booths—but Heli Lighting’s space (M2 A25) stood out, with a circle of onlookers gathering around the live demo area at all times. “With so many products on display, it’s hard to capture attention, but our Matter system has people stopping in their tracks,” said the R&D director, as he demonstrated how the system could control non-smart devices without an internet connection. The crowd’s reaction was overwhelmingly positive, with gasps of approval as voice commands triggered instant lighting adjustments and device integration. Many buyers noted that amid the fair’s chaotic crowds, Heli Lighting’s clear, hands-on demonstration made it easy to understand the product’s value. A European buyer even commented, “We’ve visited dozens of booths today, but this is the first product that truly solves our customers’ pain points—and the crowd here proves we’re not the only ones who think so.” The massive turnout has also led to unexpected opportunities, with a major smart home brand approaching Heli Lighting about integrating the Matter system into its product line. For Heli Lighting, standing out in the Hong Kong Fair’s crowded halls is a testament to the power of innovation.
