For corporations, lighting has become a powerful tool for external and internal brand communication. Headquarters’ architectural lighting after dark turns buildings into iconic landmarks, conveying innovation, stability, or creativity. Inside, lighting design reinforces company culture: open, collaborative spaces might use bright, evenly distributed light, while breakout areas use warmer, more relaxed tones. Some tech companies use dynamic, colorful light art in lobbies to signal their cutting-edge nature. This strategic use of light extends to retail banks, hotels, and automotive dealerships. It requires close collaboration between lighting designers, architects, and brand managers to translate intangible brand values into a tangible, experiential lightscape that impacts employees and visitors alike.
Voice of the Brand: Corporate Identity Through Architectural Lighting
