The 2025 Canton Fair’s massive crowds have become a catalyst for collaboration, as Jiangxi Heli Lighting connects with international distributors eager to tap into the global demand for smart, energy-efficient lighting. With tens of thousands of visitors pouring into the exhibition halls each day, the fair has created a unique environment where buyers and sellers can meet face-to-face, fostering trust and accelerating deal-making. Heli Lighting’s booth was a hub of activity, with distributors from the United States, Germany, and Brazil competing for time with the company’s sales team to discuss exclusive partnership opportunities. “The crowd here is a mix of established distributors and emerging players, all looking for high-quality products to add to their portfolios. The sheer volume of potential partners is overwhelming in the best way,” said the business development director. One particularly fruitful meeting was with a German distributor who had traveled to the fair specifically to source smart lighting solutions—after testing Heli Lighting’s Matter-compatible system, they signed a preliminary agreement to distribute the products across Europe. The massive crowds also allowed Heli Lighting to gauge market demand in real time, with feedback from dozens of buyers helping the team refine their product offerings. For Heli Lighting, the Canton Fair’s crowds aren’t just a logistical challenge—they’re a goldmine of collaboration opportunities.
