The 138th Canton Fair has proven to be a valuable platform for Jiangxi Heli Lighting to tap into emerging markets in Southeast Asia, Africa, and Latin America. These regions, with their growing economies and increasing infrastructure development, present huge potential for the lighting industry. Heli Lighting has tailored its product portfolio to meet the specific needs of these markets, offering durable, cost-effective lighting solutions that can withstand harsh environmental conditions, such as high temperatures and voltage fluctuations. “Emerging markets have unique requirements—products need to be affordable, reliable, and easy to install and maintain. We have optimized our production processes to reduce costs without compromising quality, making our products accessible to these markets,” explained the brand’s regional sales director. During the fair, Heli Lighting held productive meetings with buyers from Indonesia, Nigeria, and Brazil, signing memorandums of understanding for future cooperation. A buyer from Nigeria said, “Heli Lighting’s products are well-suited to our market. They are durable enough to handle our climate and offer great value for money. We look forward to partnering with them to meet the growing demand for lighting in our country’s infrastructure projects.” The Canton Fair’s global reach has allowed Heli Lighting to expand its customer base beyond traditional markets, driving sustainable growth.
