Shenzhen Lihong Optoelectronics (LED Home), a company specializing in high-end LED linear lighting products, especially neon lights, has achieved fruitful results at the Hong Kong Trade Development Council (HKTDC) Hong Kong International Lighting Fair. Zhang Zhen, the CEO of the company, emphasized, “For overseas markets of lighting products, the HKTDC’s exhibition is a must-attend.” Previously focusing on European and South American markets such as Italy, Germany, France, and Mexico, Lihong Optoelectronics has been developing new markets like Dubai, Saudi Arabia, Qatar, Kuwait, and Russia in recent years due to changes in the international environment. The Hong Kong Fair, with its positioning in the high-end market, has provided an excellent platform for the company to develop overseas customers. During the exhibition, the company exchanged more than 300 business cards with potential overseas customers and is expected to secure orders worth approximately 2 million US dollars. It also received many visits and inquiries from target markets like Dubai and Qatar. The high cost-effectiveness of the fair for product and brand globalization has further strengthened Lihong Optoelectronics’ determination to continue participating in future events.
