The 2025 Canton Fair is not only a trade platform but also a bridge for cultural exchange and cooperation in the lighting industry. Jiangxi Heli Lighting, while showcasing its products and technologies, also actively communicates with overseas enterprises and buyers to learn about different cultural preferences and market demands. “Lighting products are not only functional but also carry cultural and aesthetic connotations,” said a brand manager of Heli Lighting. “By understanding the cultural characteristics and aesthetic preferences of different regions, we can design products that better meet the local market needs.” For example, the company has launched lighting products with unique designs for the European market, integrating local cultural elements and aesthetic trends. During the fair, Heli Lighting also exchanged experiences with overseas enterprises in terms of brand building, marketing strategies, and sustainable development, promoting mutual learning and common progress. The cultural exchange and cooperation facilitated by the Canton Fair help Chinese lighting enterprises better integrate into the global market and enhance their international influence.
