The Hong Kong Trade Development Council (HKTDC) has provided a series of valuable services to exhibitors at the Hong Kong International Lighting Fair, greatly contributing to their success. Shenzhen Lihong Optoelectronics is one of the beneficiaries of these services. Before the exhibition, Lihong Optoelectronics used HKTDC’s product email marketing (eDM) service and received more than ten inquiries. The pre-exhibition press conference also played a good role in promoting the brand, increasing the number of inquiries by 10%. During the exhibition, HKTDC led overseas buyers to visit the company’s booth, effectively increasing the booth’s popularity. In addition, the HKTDC assisted Lihong Optoelectronics in updating product information and certification on the HKTDC Sourcing platform. “The HKTDC staff are very dedicated. They helped us upload products, check product photos and information, and design them,” Zhang Zhen said. These services have not only improved the efficiency of exhibitors in promoting their products but also enhanced their brand exposure, helping them achieve better results at the fair.
