The 27th Hong Kong Autumn International Lighting Fair’s thriving crowds have created the perfect environment for Jiangxi Heli Lighting to connect with global buyers, forging new partnerships that will drive its international expansion. With tens of thousands of attendees pouring into the exhibition halls each day, the fair has become a melting pot of cultures and business interests—and Heli Lighting’s booth (M2 A25) has been at the center of it all. The company’s staff have spent hours engaging with buyers from Europe, America, Asia, and Africa, learning about their unique market needs and showcasing tailored solutions. “The crowd here is so diverse—each buyer has different requirements, and the fair gives us the chance to address them face-to-face,” explained the regional sales director, as he discussed customized healthcare lighting solutions with a Korean buyer. The massive turnout has also allowed Heli Lighting to build brand awareness on a global scale, with many visitors stopping by the booth after hearing about it from other attendees in the crowd. “Word of mouth spreads fast here. We’ve had buyers come to us saying, ‘Everyone’s talking about your Matter system—we had to see it for ourselves,’” said a marketing representative. Beyond immediate sales, the fair’s crowds have provided Heli Lighting with valuable market insights, helping the company refine its product lineup for different regions. As the fair draws to a close, Heli Lighting has established connections with over 300 global buyers, proving that in the Hong Kong Fair’s thriving crowds, meaningful connections are just a conversation away.
